The Power of 24 Hours

As seen in the recent news cycle, a lot can happen in a day.

Despite working from home, our Street Team continues to operate like a well-oiled machine, each of us an integral moving part. We thrive on the challenge of formulating actionable strategies and executing them creatively, effectively and promptly.

Earlier this week, on April 7, we carried out a highly time-sensitive mission for one of our clients, 7Acre BarnGrill, whose “Easter Sunday Meal Kit” will be available for curbside pickup this weekend.

**SPOILER ALERT** After we launched the campaign, these SOLD OUT overnight.

“Everybody has 24 hours and the question is, what do you do with your 24 hours? That’s what makes everybody equal.”

Stedman Graham

With 7Acre’s permission, we remixed their logo using an Easter-inspired color palette. We experimented with traditional pastels (Figure 1) and vivid, high-contrast colors (Figure 2). Variation D2 ultimately came out on top; the rosy pink and lush green evoke springtime blooms and the brightness of hope that only Easter brings

Figure 1

Figure 2

Step 2: LANDING PAGE / LEAD CAPTURE

We created the landing page order form to capture all order info and programmed the response / return email to clients. A simple yet effective way to complete the ordering process for a satisfied customer.