Case Study: Zest: Sushi & Small Plates

An Upscale, Sophisticated Take on Asian-Inspired Dining

Project Overview

The rebrand of Zest: Sushi & Small Plates was designed to create an upscale yet approachable dining experience, blending Asian influence with modern sophistication. As part of Clean Plates Restaurant Group, Zest needed a refined brand identity that would attract its ideal clientele—date nights, ladies' nights, celebrations, and regulars returning to explore the menu. With a full bar and an extensive wine list, Zest also wanted to emphasize its role as a destination for craft cocktails and elevated dining experiences.

Street Studio’s Role

For the Zest rebrand, Street Studio created an identity that captures refined elegance with a subtle nod to its Asian-inspired cuisine—without relying on obvious sushi references. The goal was to craft a visually stunning, memorable brand experience that feels polished, stylish, and inviting.

Key Creative Elements

• Logo & Iconography: Designed a custom circular logo featuring an abstract pearl and oyster icon, representing sophistication, hidden treasures, and the depth of culinary artistry.

• Typography & Brand Style: Developed a custom type treatment that balances modern refinement with a touch of organic flow, ensuring a timeless yet contemporary look.

• Color Palette & Patterns: Chose a luxurious gold and topaz blue palette, paired with marble textures and ocean-inspired line art swirls, evoking a sense of depth, elegance, and fluidity.

• Brand Voice & Experience: Positioned Zest as a destination for elevated dining, using subtle, refined messaging that speaks to its high-quality menu, specialty cocktails, and warm yet stylish ambiance.

The Result

The rebrand of Zest: Sushi & Small Plates successfully transforms the restaurant into a sophisticated yet welcoming destination, ideal for both special occasions and everyday indulgence. The combination of elegant iconography, rich textures, and a refined yet accessible brand voice creates an atmosphere that is chic, memorable, and effortlessly stylish.