Case Study: Gianni & Mac’s Ristorante Piazza Nostra
Bringing the Heart of Italy to Historic Marietta Square
Project Overview
Gianni & Mac’s Ristorante Piazza Nostra is a vibrant new Italian dining destination, bringing together Florence native and culinary visionary Gianni Betti and local restaurateur Randy “Mac” McCray of Mac’s Chophouse. The concept merges authentic Italian tradition with upscale casual dining, offering an experience unlike any other—featuring an imported Italian pizza oven from Naples and a build-your-own charcuterie and mozzarella bar.
From the artisanal pizzas crafted with heritage dough to the award-winning wine selection and Italian-crafted cocktails, Gianni & Mac’s is designed to transport guests straight to the piazzas of Italy while remaining deeply rooted in the Marietta community.
Street Studio’s Role
Street Studio was tasked with developing a brand identity that honors Italian heritage while maintaining a strong connection to Mac’s Chophouse. Our approach ensured brand continuity and recognition, while infusing the design with classic Italian charm and authenticity.
Key Creative Elements
Logo & Brand Identity: Designed a logo that ties directly to Mac’s Chophouse, ensuring a consistent visual connection while integrating the iconic Italian flag colors to reinforce the restaurant’s heritage.
Visual & Design Aesthetic: Crafted a brand style that reflects the warmth and elegance of traditional Italian dining, with a blend of classic sophistication and inviting charm.
Authenticity in Experience: Focused on creating an atmosphere that embodies community, tradition, and culinary craftsmanship, mirroring the spirit of Italian piazzas where family and friends gather.
Marketing & Brand Messaging: Developed compelling copy and brand voice to capture the essence of Italian hospitality, crafting messaging that highlights the charcuterie bar, pizza experience, and Mediterranean beverage program.
The Result
Gianni & Mac’s Ristorante Piazza Nostra is more than just a restaurant—it’s an immersive Italian dining experience. The cohesive brand identity, refined logo design, and authentic storytelling ensure that the restaurant not only aligns with Mac’s Chophouse but also establishes its own unique presence. With a dedication to tradition, community, and culinary excellence, Gianni & Mac’s is set to become a beloved destination on Historic Marietta Square.
