TARGET MARKET

Custom Furniture, Construction, High-End Craftsman Woodwork , Heirloom Quality

BRAND VIBE

Authentic, Natural, Earthly, Soulful

In creating a new brand for Swell Woodworks, we set out to capture the passion and artistry of a master wood craftsman who also has a deep love for water and surf. This story became the inspiration behind the logo, messaging and media. The name “Swell”, which embodies the experience one has when interacting and engaging for services, also carries a double meaning: 1) The Swell of the wave, and 2) The Swell of Wood. The logo itself acts as an icon to represent the swell of a wave.

Project Goal: Build a distinctive brand and website that captures the story behind the master Craftsman and showcases the beauty of their customized woodwork.