The Artillery Room at Gate City Brewing

DISTILLERY AND CRAFT COCKTAIL LOUNGE

TARGET MARKET

Hospitality, Craft brewery

BRAND VIBE

Industrious, reliable, dynamic, resilient, resourceful, the New-New South

The challenge here was developing a new brand concept that fit organically an extension and expansion from an existing brand. The Artillery Room” name was created as a hybrid combining ‘Art + Distillery’, paying tribute to the history of the building, connecting the once Gun shop turned art gallery, and now today, is a distillery and craft cocktail on tap bar and lounge.

Launching a branding, marketing and PR strategy “from the ashes”, complete with design, print, photography and creative assets.

Project Goal: Build a distinctive brand with an up-scale feel within an existing brand for a new taproom concept, the new brand fits harmoniously within the old for a truly special craft cocktail experience.

Services Provided

Logo Design

Brand Concept + Naming

Brand Strategy

Brand Strategy + Style Guideline

PR & Copywriting

Photography + Promo Video

Design + Print

Branded Social Media + Creative Assets

Risen through ashes, in the spirit of history.

The Artillery Room pays tribute to the history of the space both in name and in structure. During renovations, the history behind the walls was discovered. The original exposed brick and design elements are where local history, art, and spirits merge to create a rustic, inviting, and down-to-earth space that focuses on community and craft cocktails. In short, this historic landmark embodies the spirit of the city and will be leaving a local legacy for all patrons to enjoy.