Case Study: The Artillery Room – Gate City
A Speakeasy-Inspired Cocktail Experience with Historic Grit
Project Overview
Tucked behind Gate City’s iconic brewery lies The Artillery Room—a refined yet rugged cocktail bar inspired by its historic roots as an old National Guard armory. This hidden gem blends prohibition-era mystique with modern mixology, offering an immersive experience fueled by craft cocktails, intimate ambiance, and story-rich design.
Street Studio’s Role
Street Studio was brought in to elevate The Artillery Room into a destination-worthy experience through a multi-layered creative approach, including:
Website Design & Updates:
We designed and developed a custom website that mirrors the speakeasy vibe—dark, moody, and elegant. Smooth transitions, curated photography, and bold typography create a digital experience as refined as the cocktails themselves. Ongoing updates ensure the site evolves with seasonal menus and events.
Customized Branding & Logo:
We crafted a visual identity that nods to military precision and speakeasy intrigue. The logo features bold, structured lettering paired with vintage-inspired details, creating a brand that feels both timeless and tactile.Cocktail Experience Design:
From drink names to menu flow, we helped shape the cocktail journey. Each drink tells a story—backed by design choices that align with the brand’s heritage-meets-modern style.Founder Video Production:
We produced a cinematic video capturing the passion and personality behind The Artillery Room. Featuring interviews with the founders and behind-the-scenes footage, the piece builds narrative depth and connection with the audience.
The Result
The Artillery Room now stands as a thoughtfully branded, experience-driven destination within Gate City—where storytelling, design, and cocktails converge. The elevated digital presence, cinematic visuals, and cohesive branding help transform this tucked-away bar into a standout experience that keeps guests coming back, one pour at a time.
