Thinking Different: How to Build a Standout Brand
"Think Different" - These two simple words from Steve Jobs echo a powerful and timeless lesson on building standout brands. As brands strive to make their mark in an increasingly saturated market, Jobs' mantra holds even greater significance today.
A brand isn't just a logo or a slogan; it's an experience, a story, a promise. Let's dive deeper into the world of standout brands, exploring the journeys of a few exciting game-changers that are shaking up their respective industries.
One of the hottest emerging brands on the scene is Olipop Soda. Far from a mere soda brand, Olipop has managed to carve out a brand-new market category - 'functional sodas.' They recognized an unfulfilled need in the market - a healthier alternative to traditional sodas - and not only met it but also transformed it into an irresistible experience. Their sodas are delicious (and yes, we've tested them), low in sugar, and packed with prebiotics, botanicals, and plant fiber. Olipop shows us the power of creativity and innovation in brand building.
Another disruptor making waves is Athletic Brewing Co. This pioneering non-alcoholic craft beer brand has challenged and shattered the stereotypes associated with non-alcoholic beers. By focusing on quality ingredients and traditional brewing techniques, they've managed to deliver non-alcoholic beers that satisfy the palates of the most discerning beer connoisseurs. As we raise our glasses to their ingenuity (having tested and approved their brews ourselves), we also recognize the crucial role authenticity plays in successful brand building.
Our last disruptor is DAZN, an innovator in the world of sports streaming. Pronounced "Da Zone", they've revolutionized how fans consume sports by offering live and on-demand sports events anytime, anywhere. With an affordable and flexible subscription model, they've made cable or satellite TV obsolete for sports fans, showing the importance of innovative solutions in crafting a standout brand.
Are you ready to 'Think Different' and transform your brand into an unforgettable experience?
Just like these big brands, creating taglines – even basic, simple ones that speak volumes about their brand experience– need to be memorable. Here's 3 ways you can leverage the power of branding for your business:
Creative Strategy + Brand Refresh or Makeover:
A brand isn't static; it evolves with your business and your customers. A creative strategy helps you align your brand with your target audience's expectations and changing market trends. A brand refresh or makeover can give your brand a new lease on life, helping you stay relevant and appealing.
Custom Website Refresh or Makeover:
Your website is the digital storefront of your brand. It's crucial to ensure it reflects your brand identity and creates a user-friendly experience for your customers. A custom website makeover can significantly enhance your online presence and draw more traffic to your site.
Branded Social Media + Strategy:
In this digital age, social media is an indispensable tool for brand visibility. A well-thought-out social media strategy helps you consistently convey your brand story, interact with your audience, and build lasting relationships. Moreover, branded social media content ensures a cohesive brand image across all platforms.
Remember, the creation of standout brands hinges on the triad of creativity, authenticity, and innovation. As you embark on your journey of crafting your brand, always strive to provide unique, impactful experiences that reverberate with your target audience.
So, are you ready to embody the 'Think Different' philosophy? The world is eagerly waiting for you to make your mark, and create a standout brand.
Need a little guidance? Download our Branding Bootcamp 101 Guide and Workbook and we’ll help breakdown the steps needed to build a better brand experience for your business.
