The Spirited Journey of Street Studio Creative: Where Passion meets Purpose… and few pivots along the way.
This OG Mac SE, straight outta San Francisco circa 1984, proudly displayed in our Street Studio offices, serves as a vivid reminder of where my creative journey began
As the visionary founder and CEO of Street Studio Creative, I lead our women-led boutique creative agency with profound passion, purpose, and perseverance from our base in Roswell, just north of metro Atlanta. Our narrative stretches far beyond the confines of typical business operations, weaving a story rich with identity, ambition, and the fortuitous path that led us to where we are today. Allow me to take you through our journey and the core of Street Studio Creative, highlighting our commitment to revolutionizing the brand experience. We welcome challenges with open arms, understanding that partnering with us not only alters your brand's narrative but also sparks a transformative chapter marked by unparalleled creativity, authenticity, and unwavering innovation.
A Valley Girl with a Vision:
A long time ago, in a land far away, my story begins growing up in the hills of Encino and West Hollywood in Los Angeles during the spirited 70s. As a self-proclaimed San Fernando “Valley Girl”, my entrepreneurial spirit was ignited early on, surrounded by the colorful culture of LA and the inspiring legacy of my mom—a fashion icon who designed alongside the likes of Bill Blass and Anne Klein before making her mark as a interior designer to high profile celebs and prominent people in Los Angeles. Her journey and the electric atmosphere of LA instilled in me a passion for design, setting the stage for my what would become my future and where I land today as a business woman and entrepreneur.
From Dance Floors to Design Studios:
The 1980s ushered me into the vibrant city of San Francisco, marking a pivotal chapter in my life where I discovered my dual passions for graphic design and dance. This period wasn't just about exploration; it was a lifestyle emersed with artistic expression that profoundly shaped my creative and business ethos. Amidst professional dance gigs, including appearances in popular MTV music videos, I embarked on my graphic design journey while in school during the actual birth of desktop publishing— discovering a revolutionary tool for designers at the time. A tangible piece of this history, my original Mac SE, occupies a place of honor in my office. Acquired from a developer friend at Apple, this test computer bears the engraved signatures of Steve Jobs, Steve Wozniak, and the other five original developers, serving as a constant reminder of my career's inception in 1984.
My path eventually led me to Roswell, GA, where I've built a life, raised a family, and established a flourishing solo graphic design practice. Working with a diverse array of national accounts, such as Value Music Concepts (formerly Turtles Music), Kinkos USA, and Mori Luggage Atlanta, I refined my craft and ability to design visually stunning and effective solutions quickly, effectively under deadline pressure.
From logos to promotional materials, ads, billboards, and collateral, took me from print to through the realms of creativity and innovation continues to inspire every project I undertake.
Pivot 1: Street Studio Creative – The Story Behind the Name
In 2009, I launched Street Studio Dance and Fitness in Roswell, diving into entrepreneurship and learning brand-building from the ground up. This experience, which involved developing a brand identity and engaging with the community, laid the groundwork for Street Studio Creative.
Our agency is rooted in the belief that trends, stories, cultures, food, and styles all start from 'the streets,' which inspired our name. We aim to reflect the genuine essence of human experience in our work, combining authenticity, creativity, and a unique approach that comes from real passion and practical insights.
Pivot 2: Refining and Defining Who We Serve and Why
The 2020 covid shutdown was a catalyst for us to internally refine and redefine Street Studio Creative. Now, we specialize in crafting brand strategies for growing businesses in the hospitality, retail, professional services, and commercial real estate sectors. Our mission is to empower these businesses to capture their audience's attention with brand identities that stand out for their authenticity and visual appeal.
Our distinction lies in the blend of street-smart insights and advanced design capabilities. We are storytellers, committed to creating brand voices and strategies that extend beyond just looks to truly engage audiences.
Street Studio Creative is driven by a team of passionate professionals with deep insights into brand evolution, backed by years of real-world experience and a history of navigating the complexities of design and branding. Our approach is rooted in creativity, authenticity, innovation, and a relentless pursuit of excellence. We focus on working closely with our clients to achieve results that not only meet but surpass their expectations.
As a creative leader, I'm motivated by my personal story and how it parallels the development and drive of our agency. Street Studio Creative is built on a strong passion for design and branding, combining years of experience with a dedication to authenticity and strategic thinking. Each project gives us the chance to assist brands in effectively conveying their identity and values. As the industry changes, we adapt, always aiming for innovation and a significant impact on branding.
